Wang Ning, President of Actual Home: The next two to three years will be a period of rapid digital advancement

Wang Ning, President of Actual Home: The next two to three years will be a period of rapid digital advancement
Under the epidemic, more and more home furnishing companies have become an important role in digital construction.Wang Ning, President of Actual House, recently shared in a “cloud forum” that “Digitalization will be a period of rapid progress in the next two to three years, and I hope more brands can participate and show their value.””How do home furnishing companies and industries undergo digital transformation?Wang Ning said that in 2018, the house actually proposed to transform to a big data-driven development, and started strategic cooperation with Alibaba to gradually complete the digital transformation and upgrading of offline stores and the construction of online city stations.”For the actual home, this epidemic is not only a test of the achievements of a series of digital transformations, but also a push to continue to accelerate the pace of digitalization in the future.In Wang Ning’s view, the current market crisis mainly threatens companies with relatively low immunity, mainly in cash flow, management, execution, teamwork, and even business models, corporate culture and value of companies with flaws.It is understood that digital construction is the digital reconstruction of “people, goods, and markets”. In terms of digital transformation, the home has a first-mover advantage.Wang Ning said that first of all, in terms of “people”, the members of the actual home are very concrete. Through data mining and analysis tools, the store can provide consumers with more accurate and personalized services more accurately; followed by “goods”,After the digitization of the goods, the house gradually realized refined commodity management, reached online and offline goods, and formed an integrated operating system; the last is the “market” to build a smart passenger flow system in the store and found potential for demand.The customer pushes information, presents the changing trend of the store’s passenger flow, identifies the attributes of consumers, and the robe provides the marketing decision basis for the store, while adding interactive experience, indoor navigation and other functions to enhance the consumer’s shopping experience and store efficiency.In addition, Wang Ning’s leadership, in order to break through the physical limitations of the “field”, actually the home also worked with lying designers to implement 3D cloud design, cloud rendering and other digital technologies, and continued to exert efforts in the 3D scene shopping guide.According to the plan, by the end of this year, the actual home will complete the digital upgrade of all stores across the country.Sauna, Ye Jie Zhang Jie editor Peng Yali proofreading Li Xiangling

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